- Drive effective new customer acquisition
- Enhance revenue from existing customers through usage enhancement and cross sell
- Enhance customer engagement
- Reduce churn and customer attrition
Philosophy: Customer centricity has remained the holy grail of marketing. Today we have more and more data about the customer, which is helping us get closer and closer to the goal of being truly customer centric.
Customer centricity has been a key theme for driving marketing decisions. The digital revolution has created a massive growth in the variety and velocity of customer data being generated through transactions and interactions. The landscape of customer analytics is driven largely by the ability of uniquely identifying the end customer and the frequency of transaction and interactions. For instance, in the case of consumer-packaged goods, it is difficult to uniquely identify the end customers, while for telecom, credit cards, e-commerce etc. it is possible to uniquely identify the end customer. Actify Data Lab’s suite of customer analytics solution is structured along the continuum of “ability of identifying end customers” and “the frequency of transaction and interaction data”.
able to identify end customers
For cases, where it is possible to uniquely identify the end customers, Actify Data Labs has built a solution suite around the customer life cycle:
- Acquisition of new customers
- Enhancing engagement and usage among existing customers
- Driving Cross Sell and Up Sell
- Reducing disengagement and churn
- Driving engagement and conversion across digital channels
not able to identify end customers
For cases, where it is not possible to identify the end customers, Actify Data Labs has built its solution in the key areas of:
- Optimizing marketing spends through market mix models
- Assortment optimization
- Pricing and promotions optimization
- Store analytics
In addition, Actify Data Labs helps in building foundational analytics tools like customer DNA, product and customer segmentation and campaign analytics to act as inputs across multiple analytical solutions.
Actify Data Labs is a True North company